Many salespeople, especially those in B2B industries, rely on conference attendance as a primary way to find prospects and stay in touch with customers. But what if your boss doesn’t think going to a conference is a good use of company resources? Some sales managers believe, rightly, that conferences often don’t provide the ROI to justify attendance. This sets up a struggle between salespeople and their managers. Our SalesMVP™ mobile app, now in development, can help resolve this problem. By enabling salespeople to easily record all interactions at a conference, and even move prospects along the company pipeline, SalesMVP will produce the elusive ROI metric for conferences.

But until we’re live with those features, you’re still going to have to justify conference attendance.  Max Altschuler, CEO and founder of Sales Hacker, Inc., gives some good tips in his post, The REAL Way to Convince Your Boss to Send You to a Conference. Here’s his engaging video: