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Why Should You Go to a Conference?

June 3, 2017 by mellsworth@socialmediaperformancegroup.com
mellsworth@socialmediaperformancegroup.com
Many salespeople, especially those in B2B industries, rely on conference attendance as a primary way to find prospects and stay in touch with customers. But what if your boss doesn't think going to a conference is a good use of company resources? Some sales managers believe, rightly, that conferences often…
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